Biomedical Research Centres (BRCs) aim to drive life-saving treatments from labs to hospital wards.
They are formed through partnerships between leading NHS organisations and universities.
Their remit is turning scientific breakthrough into new patient treatments.
The BRC at Guy’s and St Thomas’ NHS Foundation Trust (GSTT) and King’s College London, is one of eleven overseen by the National Institute for Healthcare Research across the UK.
It appointed Admiral at a pivotal time in its development.
In creating its infrastructure, research pipeline and programmes, no time had been invested in coherently ‘selling’ itself to internal and external stakeholders.
Our mission was:
“As a direct result of Admiral’s work, we now have a clear marketing and communications strategy, a really good new website, associated marketing materials and much improved relationships with communications teams in the Trust and university. Admiral was asked to implement the PR strategy and we have now reached a tipping point where we are regularly getting high profile coverage in national print, broadcast and trade media, not just in the UK, but internationally.”
Ann Marie Murtagh, Chief Operating Officer, Guys & St Thomas’ R&D